Purpose of the Job

A copywriter has to write text for the purpose of advertising or other forms of marketing. The product, called copy, is the written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.

Job Responsibilities

• Write content for Isha’s online properties as well for print publications.

• Give appropriate titles/descriptions for YT/FB/TW/Instagram videos. 

• Write tweets, blurbs, captions for Isha’s various social media platforms on Twitter, Facebook, Instagram etc. 

• Write or compile media and blog articles.

• Write content for websites, emailers, official Isha communications. 

• Write content for brochures, booklets, hoardings, etc. 

• Edit and proofread all the above kinds of content. 

• Proofread content on an image file or pdf after it has gone through graphic design.

Skill Competencies : 

• Creative writing skills 

• Inquisitive and great listening skills 

• Social media savvy 

• Good grasp of grammar and strong vocabulary 

• Keen eye for finding and fixing typos, as well as formatting and grammatical errors 

• Basic general knowledge of current affairs

• Capable of effectively interviewing people to generate a captivating story 

• Self-motivated 

• Ability to read or speak a south Indian language is a plus