Job Responsibilities :

• Updating/building web analytics infrastructure

• Conduct extensive audit of current tagging and analytics set up, existing tracking capabilities and all other relevant aspects of web analytics

• Implement new infrastructure using Google’s web analytics suite 

• Lead regular tagging audits, providing best practices, and trouble-shooting to ensure accuracy 

• Supporting and enhancing marketing activity

• Implement server side tracking / ecommerce tracking or alternatives

• Design and implement marketing and other activity tracking standards (UTM, etc.) to ensure all campaigns are accurately tracked to generate accurate reports 

• Work closely with the Marketing team to optimize landing pages for better conversions through iterative testing (A/B, multivariate, etc.) 

• Reporting, testing and insights

• Based on requirements of teams across the organization, develop automated and easy-to-use reports

• Conduct ad-hoc analysis and reporting for internal clients as requested

• Exploratory analysis on attribution models

• Where needed provide training, advice and documentation on how best to access and understand web analytics data

Skill Competencies : 

• Experience using Google analytics Suite primarily Tag Manager, Google Analytics & Optimize

• Experience doing GTM server side tracking is a plus

• Experience implementing GA4 is a plus

• Has an in-depth understanding of web analytics and very strong, demonstrable experience in web analytics infrastructure

• Has experience using various analytics and heatmap tools to understand user behavior and come up with hypothesis to run experiments for conversion rate optimization

• Analytical thinking capability

• Advanced Excel Skills & SQL experience is a plus