Purpose of the Job

Drive all marketing activities required for the success of Isha events & offerings. Devise growth plans & strategies to achieve the same. Ensure optimum allocation of resources & budget for each campaign. Responsible for planning & operationalization of each campaign across all channels including social media activity, PR & advertising efforts, email marketing, partnerships, etc. Must ensure that brand Isha is secured & strengthened at each step.
Define & own KPI / metrics for success of each event or campaign.

Job Responsibilities

• Craft strategies/approach for all teams, including Digital, Advertising, Communications, and Creative - in collaboration and consultation with various regions, stakeholders, and business owners.

• Define conversation funnel & devise methods to improve performance.

• Set, monitor, and report on the team & campaign goals.

• Ensure the brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, landing pages and other promotional material).

• Develop & maintain user/market segmentation mapped onto various events. 6. Identify growth opportunities including new market segments.

Educational Qualification : Bachelor Degree

Skill Competencies : 

• 8+ years’ experience in managing campaigns for multiple accounts/brands/clients in an Advertising / Media agency / Marketing Services Start-up.

• Manage a team of account managers/campaign managers.

• Experience with running successful online marketing campaigns.

• Strong understanding of digital marketing (SEO / SEM / social media etc.) KPIs, metrics, analytics, and reporting methods.

• Leadership skills with the ability to manage teams, set and prioritize goals.

• Excellent communication and presentation skills.

• Analytical with strong attention to detail.

Experience : 7 ~ 10 years