Purpose of the Job

To drive marketing initiatives for acquisition and retention of users for a organization’s key product.

Job Responsibilities

• Lead, develops and executes the marketing strategies and plans for the assigned product platform

• Own marketing outcomes, and track and report progress using MIS, dashboards, and tools.

• Identify growth marketing channels and chase KPIs.

• Drive acquisition of new users to the app through various channels 

• Drive retention of existing users through various channels 

• Responsible for communication across channels and objectives

• Design effective and innovative integrated marketing campaigns across various media channels  owned, earned as well as paid.

• Preparation, implementation and review of medium/long term marketing strategies

Skill Competencies : 

• 5+ years of experience in marketing, preferably 3-4 years as a growth manager / growth hacking / marketing manager.

• Product marketing for any consumer apps, preferably in the gaming, media, and entertainment industry