Pay Per Click Manager

Purpose of the Job

Help take Sadhguru and his offerings to audience across India using paid advertising.

Job Responsibilities

  • Work with the paid marketing team, understand the overall campaign objectives, support in developing & executing paid search marketing strategies across various ad platforms (Google, YouTube, Facebook, Instagram, LinkedIn).

  • Help create the overall paid campaign strategy across multiple platforms

  • Work on creative requirements including ad copies for various platforms

  • Coordinate with design & video teams, help obtain banner ads & video ads and all creatives required for the campaigns

  • Work with the technology team, ensure paid search ad platform codes & Google Analytics tracking codes are triggering & collecting data.

  • Manage the day-to-day search marketing activities of the various campaigns across different ad platforms , including the campaign planning, implementation, and budget management.

  • Monitor and build daily reports on the effectiveness of online marketing campaigns, meet & review with stakeholders, and optimize to achieve the targets.

Educational Qualification : Graduate

Skill Competencies : 

  • Knowledge of the leading PPC platforms (Google Search, Google Display, YouTube, Facebook, Instagram, LinkedIn, Quora).

  • Experience running paid ads end to end from planning, setting up, optimizing and delivering.

  • Ability to write compelling ad copies is a must.

  • Familiarity with landing page design and conversion rate optimization (CRO) best practices.

  • Strong communication and collaboration skills.

  • Expert knowledge of excel and Google sheets.

  • Working knowledge of Google analytics.

Experience : 4 ~ 6 years

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