Purpose of the Job

Help take Sadhguru and his offerings to audience across India using paid advertising.

Job Responsibilities

• Work with the paid marketing team, understand the overall campaign objectives, support in developing & executing paid search marketing strategies across various ad platforms (Google, YouTube, Facebook, Instagram, LinkedIn).

• Help create the overall paid campaign strategy across multiple platforms

• Work on creative requirements including ad copies for various platforms

• Coordinate with design & video teams, help obtain banner ads & video ads and all creatives required for the campaigns

• Work with the technology team, ensure paid search ad platform codes & Google Analytics tracking codes are triggering & collecting data.

• Manage the day-to-day search marketing activities of the various campaigns across different ad platforms , including the campaign planning, implementation, and budget management.

• Monitor and build daily reports on the effectiveness of online marketing campaigns, meet & review with stakeholders, and optimize to achieve the targets.

Educational Qualification : Graduate

Skill Competencies : 

• Knowledge of the leading PPC platforms (Google Search, Google Display, YouTube, Facebook, Instagram, LinkedIn, Quora).

• Experience running paid ads end to end from planning, setting up, optimizing and delivering.

• Ability to write compelling ad copies is a must.

• Familiarity with landing page design and conversion rate optimization (CRO) best practices.

• Strong communication and collaboration skills.

• Expert knowledge of excel and Google sheets.

• Working knowledge of Google analytics.

Experience : 4 ~ 6 years