Lead - ISO Website

Job Responsibilities :

  • Lead the development of conversion funnels to promote Isha offerings on the ISO website

  • Devise a strategy to continuously monitor and improve website conversion metrics

  • Work closely with the SEO team to increase the search engine ranking of the website and drive more traffic

  • Collaborate with social media and marketing teams to plan and execute content marketing activities

  • Lead website development activities, including UI/UX design and back-end development

  • Develop and implement an editorial governance framework to ensure that website content is consistent with Isha brand voice, style, and tone.

Educational Qualification : Not Specific

Skill Competencies :

  • Experience with website development & online marketing to achieve user growth 

  • Experience with content marketing methods & strategies

  • Strong understanding of SEO & related content development principles

  • Experience with defining or maintaining a design style guide or branding guidelines

  • Understanding & experience of web analytics & CMS tools is a plus

  • Ideal candidate would be detail oriented with a creative flair

Experience : 5+ years

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