Job Responsibilities :

• Lead the development of conversion funnels to promote Isha offerings on the ISO website

• Devise a strategy to continuously monitor and improve website conversion metrics

• Work closely with the SEO team to increase the search engine ranking of the website and drive more traffic

• Collaborate with social media and marketing teams to plan and execute content marketing activities

• Lead website development activities, including UI/UX design and back-end development

• Develop and implement an editorial governance framework to ensure that website content is consistent with Isha brand voice, style, and tone.

Educational Qualification : Not Specific

Skill Competencies :

• Experience with website development & online marketing to achieve user growth 

• Experience with content marketing methods & strategies

• Strong understanding of SEO & related content development principles

• Experience with defining or maintaining a design style guide or branding guidelines

• Understanding & experience of web analytics & CMS tools is a plus

• Ideal candidate would be detail oriented with a creative flair

Experience : 5+ years