Digital Campaign Manager

Job Responsibilities :

  • Develop and present Marketing Briefs in alignment with the product/brand/event goals and obtain sign-off from Business Owners.

  • Analyze target market, audience segments, and industry category to develop effective marketing strategies and approaches.

  • Collaborate with various functions such as Paid, Website, App, SEO, Social Media, Email & others to develop a digital marketing plan and timeline to meet business objectives.

  • Work closely with regional marketing teams, content teams, and business owners to present plans and projections, incorporate feedback and obtain sign-offs.

  • Define requirements for communication assets such as videos, creatives, emails, etc. and obtain sign-off from content teams on requirements and timelines.

  • Share marketing briefs for content assets and ensure timely delivery of quality content.

  • Stay up-to-date with digital marketing trends, and conduct brainstorming sessions to develop innovative ideas for campaigns.

  • Manage the day-to-day implementation of campaigns across multiple platforms.

  • Monitor and create timely reports on the effectiveness of online marketing campaigns, review and discuss with stakeholders, and optimize campaigns to achieve targets.

Educational Qualification : Not Specific

Skill Competencies : 

  • Ability to craft marketing briefs for content asset creation

  • Strong interpersonal skills

  • Familiarity with digital marketing and ad communications best practices

Experience : 3 - 5 years in Campaign Management

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